Changing Behavior Through Brief, In-Person Encounters

How to use academic detailing as an educational tool to change the way primary care providers manage chronic pain and opioid prescribing.

Pharmaceutical companies have proven that detailing — brief, in-person visits to share “details” about a drug’s efficacy — is an effective sales tool. “Academic detailing” borrows these techniques to support health care goals, including promoting cost-effective care through generic prescribing.

In this webinar, you'll hear about CSUH's academic detailing program in San Francisco to encourage providers to co-prescribing naloxone to patients on daily opioids.

This webinar reviews the data supporting academic detailing and describes practical approaches that can be used in your community.

“There is some poetic justice in using the same kind of marketing approach to disseminate helpful, evidence-based information, as some [drug] companies were using...to disseminate less helpful and occasionally distorted information.” - Jerry Avorn MD, Co-Director, NaRCAD